Posts Tagged ‘Business planning’


The Business of Photography

November 17, 2013

Have you ever dreamed of turning your passion for photography into a profitable business?  Or perhaps you’d like to find out more about marketing and selling your work. This workshop is a great way to get started on that goal!  This has been a very popular workshop in the past, and has started many photographers on their way to building successful businesses.

This workshop will run on two consecutive Sundays…. January 12 and January 19, 2014.  In Part 1 (January 12) we’ll cover setting up your business and running it… including the all important question of HOW MUCH TO CHARGE!  Here are the specific topics:

  • Business planning and set-up: Business Plans, Financial plans and cash flow management, start-up costs, registering for HST , naming your business.
  • Estimates and Billing: Quoting jobs, fees, expenses and mark-ups, invoicing and collections.
  • Pricing Your Work: Establishing your rates and prices
  • Accounting and Bookkeeping: A simplified approach to financial record keeping and cash management.

In Part 2 (January 19th)  we’ll discuss marketing and selling your work:

  • Marketing: Identifying potential markets for your specific work, and developing a marketing plan.
  • Portfolios: Developing your portfolio, selecting and editing your work, portfolio styles for different markets
  • Websites: Explore the various options and styles for your “online portfolio”
  • Blogs and Social Marketing:  The importance and roles for these components of your marketing plan
  • Selling  Your Work:  Overcoming the emotional barriers around selling your work.
  • Personal Portfolio Review: After this workshop, each student can schedule a personal consultation with me to review their work and get information on potential markets and business opportunities.

You can attend either one or both workshops.
If you’d like to see what past students have to say about this workshop, click HERE

Workshop Details:
Part 1:  January 12, 2014  9:30am – 5:00 pm (1 hour break for lunch)
Part 2: January 19, 2014  9:30am – 5:00 pm (1 hour break for lunch)
Location: My studio in Liberty Village, Downtown Toronto
Workshop Fees:  $250. for either Part 1 or 2
$450 for both (prices include HST)

Advance registration and a $50 deposit are required.  To register contact me here:

%d bloggers like this: