Archive for the ‘business’ Category

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The Business of Photography

November 17, 2013

Have you ever dreamed of turning your passion for photography into a profitable business?  Or perhaps you’d like to find out more about marketing and selling your work. This workshop is a great way to get started on that goal!  This has been a very popular workshop in the past, and has started many photographers on their way to building successful businesses.

This workshop will run on two consecutive Sundays…. January 12 and January 19, 2014.  In Part 1 (January 12) we’ll cover setting up your business and running it… including the all important question of HOW MUCH TO CHARGE!  Here are the specific topics:

  • Business planning and set-up: Business Plans, Financial plans and cash flow management, start-up costs, registering for HST , naming your business.
  • Estimates and Billing: Quoting jobs, fees, expenses and mark-ups, invoicing and collections.
  • Pricing Your Work: Establishing your rates and prices
  • Accounting and Bookkeeping: A simplified approach to financial record keeping and cash management.

In Part 2 (January 19th)  we’ll discuss marketing and selling your work:

  • Marketing: Identifying potential markets for your specific work, and developing a marketing plan.
  • Portfolios: Developing your portfolio, selecting and editing your work, portfolio styles for different markets
  • Websites: Explore the various options and styles for your “online portfolio”
  • Blogs and Social Marketing:  The importance and roles for these components of your marketing plan
  • Selling  Your Work:  Overcoming the emotional barriers around selling your work.
  • Personal Portfolio Review: After this workshop, each student can schedule a personal consultation with me to review their work and get information on potential markets and business opportunities.

You can attend either one or both workshops.
If you’d like to see what past students have to say about this workshop, click HERE

Workshop Details:
Part 1:  January 12, 2014  9:30am – 5:00 pm (1 hour break for lunch)
Part 2: January 19, 2014  9:30am – 5:00 pm (1 hour break for lunch)
Location: My studio in Liberty Village, Downtown Toronto
Workshop Fees:  $250. for either Part 1 or 2
$450 for both (prices include HST)

Advance registration and a $50 deposit are required.  To register contact me here:

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On Being A Professional Artist

March 25, 2010

I’m very pleased to announce this new workshop, taught by my long-time friend Wayne Dunkley.  This workshop is for anyone interested in pursuing photography or new media as a fine art.  Wayne will guide you through the often confusing world of galleries, arts councils, foundations, and schmoozing the art scene.  He will explain the importance of your Artist Statement, and Project Proposal.  You’ll have an opportunity to start writing your own Artist Statement and receive feedback on it.

Wayne will share the knowledge he’s acquired through 20 years as a working artist in Photography and New Media, as well as his experiences with funding organizations as both an artist and a jury member.  This is going to be an amazing workshop!  I’ve posted a detailed outline and schedule for the day here.

Workshop Date: Saturday, April 24     Location: My studio in Downtown Toronto

Workshop fee:  $210 (incl. GST) ($100 deposit to register)

Contact me here to register:

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The Business of Photography Workshop

January 20, 2010

Have you ever dreamed of turning your passion for photography into a profitable business?  This workshop is a great way to get started on that goal!  This has been a very popular workshop in the past, and has started numerous photographers on their way to building successful businesses.

It’s an intensive two days where you learn all you need to set up, promote and run your photography business. We’ll cover everything from the necessary government registrations and taxes, through developing your portfolio, website and marketing materials, to dealing with clients, pricing your work and producing excellent results and profits! Here are some of the topics covered:

  • Business planning and set-up: Business Plans, Financial plans and cash flow management, start-up costs, registering for GST and RST, naming your business.
  • Estimates and Billing: Quoting jobs, fees, expenses and mark-ups, job docketing, invoicing and collections.
  • Accounting and Bookkeeping: A simplified approach to financial record keeping and cash management.
  • Marketing: Identifying potential markets, marketing plans, portfolios, developing and selling your image, reps, mailers and promotion.
  • General Business Practices: Attitude, professionalism, client management, copyright, making and surviving mistakes.
  • Digital: Impact of digital on the studio, equipment issues, billing issues, business opportunities.

Additionally, after the course each student can schedule an individual consultation with me to review their work and get information on potential markets and business opportunities.

Detailed info on the workshop is HERE, and some testimonials from past students are HERE

Dates: March 6 & 7, 2010          9:30 – 6:00 both days

Workshop Fee: $420 (incl gst)    Location: My studio in Downtown Toronto

Advance registration and a 50% deposit are required.  To register contact me here:

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Photography and the Law (in Canada)

March 17, 2008

I just came across this interesting summary of Canadian laws as they pertain to photography… what and where you can shoot, and what you can do with the images.  Thanks to   Tyler Hutcheon at Ambient Light for his due diligence.  Here’s the link

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And you might want to attend this!

February 6, 2008

Every year CAPIC runs a workshop about assisting.  It usually involved some equipment demos, and discussions of how to become an assistant, how to assist effectively, running your business, etc. This years workshop is on March 8th, at a studio on Davies Ave. If you’re at all interested in assisting (and you should be!)… here’s the link:Capic Assistant Workshop 

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